Smpl Rounding is a mobile-first web application designed to make hospital rounding easy, fast, and efficient. For Smpl, I designed a minimalist logo that reflected the simple brand. The “S” was created in illustrator to abstractly convey hospital rounding. I wrote and designed a one pager and user guide to help potential customers and current users to better understand the application and it’s functions. I also created UX designs and prototypes for the app in Adobe XD.

BrandEcho is a full service marketing and ad agency in Hermosa Beach, CA. They asked us to redesign their website for an updated look and more engaging design. I worked closely with the two founders and our development team at Extima to execute a fully customized mobile-first website. Traffic to their website has increased by 78% in the past three months it’s been live.

For the city of Culver City, I created a marketing campaign to help foster business improvements to the city by bringing awareness to the city’s redevelopment agency and advertising grant opportunities. I created a simple yet catchy tagline: “Reshape, Renew, Recreate” to highlight the positive changes taking place. I used images of butterflies that were both aesthetically beautiful and a powerful metaphor for transformation.   

Pacific Industrial is a development company looking to expand their reach and engage with their shareholders through print and digital materials. I designed this print brochure with engaging info graphics to display their impressive achievements and encourage shareholder confidence.

Wilo is a three-part system that uses responsive technology to encourage hand washing through positive reinforcement. I designed the logo to be clean and legible, and made the “o” to look like a water drop as a nod to handwashing. I developed the tagline, “Clean hands for life”, a play on words meaning clean hands saves lives and “for life” meaning continuing over a lifetime. The illustrations are simple and elegant digital line drawings that accompany the narrative.

OurGroup is an innovative platform designed to optimized corporate communications. For OurGroup, I designed a simple yet unique logo that showcased the platform’s use of groups to organize large organizations in an efficient way. I wrote and designed the user guides and created visual graphics to illustrate the use of the platform. 

For Adventist Health, I produced and managed several Google AdWords campaigns designed to bring traffic to their newly designed website.

For Shawnee Mission Health, I designed and produced an ad campaign to increase hand washing and raise awareness about hospital-acquired infections. The close-up images of either clean or dirty hands focuses attention on the objective — maintaining hand cleanliness. Each image is complimented by a thought-provoking statement that also reinforces the message of “Clean hands, clean conscience.”

For the One Research Foundation, I produced a campaign to advertise the release of a new published research study with the objective of bringing awareness to its cause and to garner new recurring donors. The campaign leveraged email marketing, social media, and content marketing to excite potential donors and encourage recurring donor enrollment. We gained over 67 new recurring donors within a three month period, increasing the number of recurring donors by 116%.